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Musk misjudged that China’s electric vehicles opened a new pattern of the global industry with their strength

China’s electric vehicles: the “acceleration” force that rewrites the global automotive landscape
The speed and scale of China’s electric vehicle revolution are shaking the world with a trend that exceeds expectations, and even analysts who are accustomed to the industry admit that this rise shows no signs of slowing down.
Looking back, Tesla CEO Elon Musk has significantly underestimated the potential of Chinese electric vehicle manufacturers. As early as 2011, in an interview with Bloomberg, his attitude towards BYD was “contemptuous” – not only bluntly saying that its products were “unattractive” and questioning its lack of technical strength, but also asserting that “BYD has many problems in the local market, and the top priority is to ensure that it is not out of the Chinese market”.
Today, reality has given the most powerful response. According to CNBC, BYD not only stands firmly at the forefront of China’s electric vehicle industry and continues to expand its domestic market share, but also successfully surpasses Tesla in 2024 and tops the throne of the world’s largest electric vehicle manufacturer in terms of revenue.
BYD’s breakthrough is not unique. On the Chinese electric vehicle track, cutting-edge start-ups such as NIO and Ideal have risen rapidly with innovative technology and precise positioning, and mature car companies such as Geely and SAIC Motor that have been deeply involved in the industry for many years have also accelerated their electrification transformation, forming a multi-point flowering pattern. What is more noteworthy is that the battery giant CATL, as the “power engine” behind it, provides key support for the take-off of the entire industry.
Henna Lane, vice president of S&P Global Mobility, commented on the report: “China’s electric vehicle industry has become an important force reshaping the global auto market, and its influence continues to penetrate. ”
Global market: The “presence” of Chinese car companies continues to soar
In 2023, China’s auto industry ushered in a milestone moment – surpassing Japan to become the world’s largest automobile exporter, a shift that made global peers clearly feel the pressure of competition. Michael Dunn, CEO of Dunne Insights, made a bold prediction: “China is poised to establish a dominant position in automobile manufacturing, just like the breakthroughs made in the solar panel, shipbuilding, drone and steel industries in the past. ”
He further provided data support in an email interview with CNBC: “It is expected that by 2030, China’s annual automobile production will reach 36 million units, accounting for 40% of the world’s total automobile production at that time. At present, countries with smaller manufacturing scales such as Thailand, South Africa, and Spain have been the first to feel the market pressure brought by China’s imported cars. ”
From the perspective of regional market performance, the penetration of China’s electric vehicles is also significant. In the UK, the market share of Chinese car companies continues to rise, accounting for about 10% of new car sales in the UK as of June this year, achieving leapfrog growth over previous years; In Norway, which leads the world in the penetration rate of electric vehicles, Chinese brands have also shown strong momentum – they have accelerated their layout since 2020 and now their market share is also stable at around 10%.
Morningstar analyst Leila Suskin is more forward-looking: “The competitiveness of Chinese automobiles in the global market has just been released, and the current growth of electric vehicle exports we are seeing is only in the ‘warm-up stage’, and the real explosion period is far from coming.” ”
At the same time, signals of industry reshuffle are gradually emerging. A number of analysts told CNBC that with the increasing number of market participants and the increasingly crowded track, many electric vehicle startups may be in trouble due to profitability problems in the future, and the industry will usher in a round of integration and screening.
Europe’s response: seeking a “breakthrough path” in the competition
In the face of the rapid rise of China’s electric vehicles, the European auto industry is actively thinking about countermeasures. Sigrid de Vries, director general of the Association of European Automobile Manufacturers (ACEA), said bluntly: “China is undoubtedly a strong competitor in the global auto market, but the European auto industry also has a deep foundation and accumulation, and we will never easily give up the dominant position of European companies, as well as Japan, South Korea and American counterparts in the market.” ”
It is reported that ACEA represents 16 mainstream European automakers such as Volkswagen, BMW, Stellantis, Renault, and Volvo, and has an important voice in promoting the development of the industry. In recent years, the organization has repeatedly called on EU-level action to help the European auto industry remain competitive in the electrification transition and avoid falling behind in the new industry landscape.
Regarding the specific direction of response, de Vries proposed: “Although it is difficult for Europe to have a substantial impact on the industrial development of China or the United States, it can strive to create the most favorable business environment for local auto companies and escort the electrification transformation by adjusting the EU’s regulatory framework. ”

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