A mental health blogger once said that a person’s emotional value is worth a million dollars. In all relationships, if one can master the key to emotional value, they can advance or retreat as needed, navigating any relationship with the ease of a butcher dissecting an ox. Extending this logic to the business realm, could the ultimate satisfaction of consumers’ personal emotions become the weapon that allows a brand to break through intense competition and carve out a path to survival in the brutal marketplace?Building emotional value has been a long-standing challenge for brands. Previous consumer giants like Coca-Cola, Nike,…
